Joico Blonde Life Brightening Shampoo is an extraordinary shampoo that’s free-from SLE/SLES Sulfates.

This shampoo is designed for blonde hair, leaving your hair soft and smooth. Joico Blonde Life Brightening Shampoo produces a luscious lather that lifts away dirt and oil from your hair. After a good rinse, your comb will slide smoothly and easily through soft, damp and clean-as-a-whistle strands.

Directions: Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.

For best results, follow this with Joico Blonde Life Brightening Conditioner.