Joico Defy Damage Protective Shampoo features damage-preventing ingredients for soft, silky, shiny, healthy-looking hair.

With a rich lather,  this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant colour leaving you wonderfully resilient and healthy-looking hair.

How to use:

• Apply to wet hair and lather.
• Repeat if necessary.
• Follow with Defy Damage Conditioner or Masque