Joico’s new haircare system helps protect and strengthen hair bonds resulting in a healthy hair transformation you can see and feel. These damage-defying products contain Arginine, Moringa Oil and a Protective Lipid and are now available in our new Joico Defy Damage Summer Set.

Defy Damage Shampoo: A rich shampoo that gently cleanses away impurities while helping boost hair’s natural defence against all types of daily damage. Free of SLS/SLES Sulfates, this shampoo will protect your locks without stripping away natural moisture.

Defy Damage Conditioner: This daily conditioner replenishes lost moisture, restores softness and boosts hair’s resilience against breakage. It’s wonderfully light formula will not weigh down your hair.

Defy Damage Protective Shield is going to be your new defense hero. Daily styling, exposure to UV and environmental pollution can wreak havoc on your locks, this product will fortify hair from the inside out & protect against colour fade.