ALFAPARF Milano is the leading Italian brand in the world in the field of professional beauty and has launched a line of products for blonde, grey and white hair. This new line, with its irreverent name – that’s it, comprises two different shampoos for blonde hair, whether it is natural or colour-treated. These shampoos are designed for different tones of blonde hair. The range also includes a mask which is suitable for all types of blonde hair whether it has warm or cold tones. And specially formulated for white and grey hair, both natural and colour-treated there is a shampoo and balm.

The products contain light-reflecting pearl particles that diffuse light from all directions, giving an infinite amount of tones and incredible shine. Ceramide delivers strength and nourishment to the hair fibre to keep it compact and uniform and phyto-keratin – due to its incredibly similar structure to hair which acts from within the fibre giving a healthy and vibrant appearance.